How Our Website Conversion Strategy Increased Business Inquiries by 37%
Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out —…
How to leverage the 80/20 rule for martech efficiency and ROI
CMOs and their marketing organizations face a Sisyphean task in managing their ever-expanding martech stack. As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI…
The 6 Best AI Content Checkers To Use In 2024 via @sejournal, @annabellenyst
Today, many people see generative AI like ChatGPT, Gemini, and others as indispensable tools that streamline their day-to-day workflows and enhance their productivity. However, with the proliferation of AI assistants…
AI-powered martech news and releases: August 8
Does your consumer product have AI? Do yourself a favor and don’t tell anyone. A study of 1,000 people found products described as having AI were consistently less popular than…
Cannibalization
In today’s episode of Whiteboard Friday, Tom Capper walks you through a problem many SEOs have faced: cannibalization. What is it, how do you identify it, and how can you…
Retail media networks and advertisers going from guesswork to growth
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% last year. Retailers are adding channels and providing better measurement and execution for advertisers. And agencies are…
Virtual Avatars fueled by Generative AI increasing B2B sales and marketing scalability
Vidyard, a popular video messaging company, has recently announced its entry into the virtual digital avatar market and secured new funding of $15M from Export Development Canada (EDC), BMO Capital…
Off the back of US strike, UK union sets minimum pay for video game performers
No one was surprised when British actor Neil Newbon won the “Best Performance” category at The Game Awards last year for his role as Astarion in Baldur’s Gate 3 —…
Space balloon for tourists set for landmark test flight
A “space balloon” for tourists is set for a test flight in Saudi Arabia this September. Spanish startup Halo Space built the balloon for zero-emission trips into the stratosphere. Each…
ASML’s latest machine powers new breakthroughs for logic and memory chips
Imec, a leading semiconductor research company based in Belgium, today announced a series of chipmaking breakthroughs at its joint lab with ASML. The lab opened its doors in June with…